Chapter 8 of 14ENBMBehind the Blast · Launching
Add value before you touch the price
- What we saw: bonuses beat discounts
- Why it works: a bonus makes the order feel bigger
- The 7 kinds of bonus
- Show the whole offer in one picture
- Plan it on an offer board
- How to do it: set a budget, then build the offer
- On official WhatsApp: a few short lines
- Your offer board
Plan it on an offer board
Offer board · Raya launch
- Orders expected
- 400
- Bonuses cost
- RM7,292 (RM18.23 an order)
- Perceived value
- RM36,450
- Booster in reserve
- RM3,200
Main bonus
Every buyer gets it.
Gold tumbler
- Costs you
- RM12
- Worth
- RM59
- How many
- Every order
- Where to get it
- Shopee: shopee.com.my/…, ordered 3 weeks ahead
1234Fast-action bonus
The first buyers only, in tiers.
Coffee grinder
- Costs you
- RM120
- Worth
- RM199
- How many
- The first order
- Where to get it
- Shopee: shopee.com.my/…
Canvas tote
- Costs you
- RM8
- Worth
- RM39
- How many
- Orders 2–10
- Where to get it
- Shopee: shopee.com.my/…
Lucky draw
Drawn among buyers.
1g gold bar
- Costs you
- RM550
- Worth
- RM600
- How many
- 3 winners
- Where to get it
- Shopee: shopee.com.my/…
Winner bonus
A winner you pick.
Raya hamper
- Costs you
- RM250
- Worth
- RM500
- How many
- 1 top spender
- Where to get it
- Packed by your team from your own stock
Surprise bonus
Never announced.
Thank-you card and 2 sample sachets
- Costs you
- RM1
- Worth
- Not announced
- How many
- Every order
- Where to get it
- Your own stock
Booster bonus
Only if the launch is slow.
Free postage
- Costs you
- RM8
- Worth
- RM10
- How many
- Every order, if released
- Where to get it
- Your courier account
Grand lucky draw
Shared across launches.
A holiday for two
- Costs you
- RM8,000, shared
- Worth
- RM10,000
- How many
- 1, across 4 launches
- Where to get it
- A travel agent
- 1
Costs you
What one costs you, delivered to your door.
- 2
Worth
What it really sells for. That's the value you can announce.
- 3
How many
Every order, the cap, or the winners. The board multiplies the cost by it.
- 4
Where to get it
The supplier, the shop or the link, and how long it takes to arrive.
Behind theBlast
What We Learned Assisting Our Clients to Blast 18 Campaigns, Including 6-Figure Launches
01Interactive ebook
Behind the Blast
Sell again to customers who already bought from you, with WhatsApp blasts. Built from 18 real launches.
- 14 chapters
- English and BM
Launch price
RM79RM149