Privacy policy

Effective 28 April 2026

YOUR DATA. OUR RESPONSIBILITY.

We do not sell, rent, or trade your personal data. Everything collected is used solely to serve you better and deliver results.

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Section 1

Introduction

Preda Agency is a performance marketing and advertising agency registered in Malaysia under Preda Agency Sdn. Bhd. (SSM No. 202601014225), operating since 2026.

We are committed to protecting the personal information of everyone who visits our website, engages with our marketing channels, or works with us as a client. This Privacy Policy explains what data we collect, why we collect it, how we use it, and your rights in relation to that data.

By using our website or submitting your information through any of our pages or campaigns, you agree to the practices described in this policy.

Section 2

Who this policy applies to

Visitors to our website and landing pages
Leads and prospects who engage with our paid advertisements on Meta (Facebook and Instagram) or Google
Subscribers to our email or WhatsApp marketing communications
Existing and prospective clients who submit information through our funnels or CRM system

Section 3

What data we collect

Depending on how you interact with us, we may collect the following types of personal data:

Identity information: Full name, business name
Contact information: Email address, phone number (including WhatsApp), mailing address
Business information: Industry, business size, current marketing setup, revenue range (where voluntarily provided)
Communication data: Messages, form submissions, survey responses, and call notes recorded within our CRM
Behavioural data: Website visits, ad interactions, page views, link clicks, and email or message engagement
Device and technical data: IP address, browser type, operating system, and referral source

Section 4

How we collect your data

Landing pages and opt-in forms built on our funnel platform, when you submit a form to book a call, request information, or download a resource
Meta (Facebook and Instagram) Ads, including Lead Ads and retargeting campaigns where forms are submitted directly on the platform
Google Ads, including Search and Display campaigns that direct traffic to our landing pages
Email and WhatsApp marketing, when you opt in to receive our communications or reply to messages we send
Our CRM system (Closero), where contact records, pipeline stages, and communication history are stored and managed
Cookies and tracking pixels, including the Meta Pixel and Google Tag Manager, which track visitor behaviour on our pages

Section 5

Why we use your data

To respond to enquiries and follow up with leads in a timely manner
To deliver and manage our marketing and advertising services for clients
To send relevant marketing communications via email or WhatsApp, where you have opted in
To retarget visitors and ad engagements with relevant campaigns on Meta and Google
To track and optimise the performance of advertising campaigns
To manage client relationships, project delivery, and onboarding through our CRM
To comply with legal and regulatory obligations in Malaysia

No data selling. Ever.

We do not sell your personal data to third parties under any circumstances.

Section 6

How long we store your data

We retain your personal data for 365 Days from the date it was collected, or for as long as necessary to fulfil the purposes outlined in this policy, whichever is longer.

You may request deletion of your data at any time. See Section 8 for how to exercise your rights.

Section 7

Third-party platforms and data sharing

In the course of delivering our services, your data may be processed by the following third-party platforms. Each operates under its own data protection standards:

Meta Platforms, Inc. — for Facebook and Instagram advertising
Google LLC — for Google Ads and analytics
Closero / GoHighLevel — our CRM and funnel platform for contact management, email, and SMS delivery
WhatsApp and email service providers — used to facilitate broadcast and one-to-one marketing communications

We only share data with these platforms to the extent necessary to carry out our business activities.

Section 8

Your rights

Under the Malaysian Personal Data Protection Act 2010 (PDPA), you have the right to:

Access the personal data we hold about you
Correct inaccurate or outdated information
Request deletion of your data, where legally permissible
Withdraw consent for marketing communications at any time
Lodge a complaint with the relevant authority if you believe your data has been mishandled

To exercise any of these rights, please contact us using the details on our contact page.

Section 9

Cookies and tracking technologies

Our website and landing pages use cookies and tracking technologies including the Meta Pixel, Google Analytics, and Google Tag Manager. These tools help us understand visitor behaviour, measure campaign performance, and serve relevant advertisements to users who have previously visited our pages.

You may disable cookies through your browser settings at any time, though this may affect the functionality of certain pages.

Section 10

Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. The most current version will always be available at https://preda.agency/privacy-policy.

Continued use of our services after any update constitutes your acceptance of the revised policy.